PROFESSIONAL EXPERIENCE
Digital Marketing Officer
I am responsible for the planning, development, and implementation of all aspects of Standard Bank’s digital marketing strategy. The role focuses on leveraging digital platforms to enhance brand visibility, engage with diverse market segments, and support the bank’s overall business objectives through data-driven marketing initiatives.
Digital Communications Consultant
I was tasked with redesigning the organization’s website, with a particular emphasis on optimizing its mobile version. I designed new pages and a user-friendly menu to effectively showcase the organization's programs and their corresponding projects. I have also integrated Google analytics, which provides valuable insights into web traffic, greatly enhancing and informing the content creation process. Currently, I am responsible for making updates and routine maintenance. Additionally, I was occasionally tasked with project documentation. This involved extensive travel to project sites to collect impact stories, which were then shared through the organization's blog and newsletter.
Communications and Advocacy Officer
Deployed an integrated communications strategy to ensure nationwide project visibility, encompassing writing success stories, website design and management, social media strategy development and execution, event planning and management, and compliance with brand guidelines, while also focusing on project documentation, content creation, photography, videography, graphic designing, and overall social media management.
Marketing and Communications Intern
I had the privilege of supporting various entities, including FDH Bank Plc, FDH Money Bureau, and FDH Discount House. In this capacity, I was entrusted with planning and executing a wide range of high-profile events, such as cocktails, business breakfasts, promotional draws, handovers, the FDH Mentor a Child Program, FDH Bank Cup games, Mayor's Trophy, Malawi Flames games, and Malawi Queens games.
My responsibilities included coordinating and supervising experiential marketing campaigns nationwide, event planning and execution, and supporting the launch and management of new and existing products and services. I also played a key role in implementing business development plans and Go-to-Market (GTM) strategies for product launches, as well as supporting brand and sales promotion activities across all subsidiaries and business units. Additionally, I was involved in branding, photography, and competitor analysis to enhance organizational visibility and market positioning.
Founder
Chanco News is a dynamic online news publication headquartered at the University of Malawi in Zomba. Established in 2019, our mission is to provide hands-on experience to aspiring media professionals, providing them with the opportunity to hone, apply, and showcase their journalistic skills.
EDUCATION
Bachelor of Arts Media for Development
I hold a Bachelor’s degree in Media for Development from the University of Malawi, where I built a strong foundation in strategic communication and advocacy. My studies equipped me with skills in research, project management, and digital communication, which I later applied in roles supporting agriculture, community development, the corporate sector, and sustainability initiatives. A defining moment in my undergraduate journey was founding Chanco News, a platform that provides hands-on experience to students in media-related programs. Since 2019, Chanco News has equipped over 20 professionals with essential digital communication skills, preparing them for successful careers in the field.
Bachelor of Arts Media for Development
I hold a Bachelor’s degree in Media for Development from the University of Malawi, where I built a strong foundation in strategic communication and advocacy.
My studies equipped me with skills in research, project management, and digital communication, which I later applied in roles supporting agriculture, community development, the corporate sector, and sustainability initiatives. A defining moment in my undergraduate journey was founding Chanco News, a platform that provides hands-on experience to students in media-related programs. Since 2019, Chanco News has equipped over 20 professionals with essential digital communication skills, preparing them for successful careers in the field.